How to Use Social Media to Attract Your Dream Clients
A free training for health coaches who are ready to go from hearing crickets & objections to getting comments and DM’s from clients wanting to hire you.
PREWORK
Before we get to the training, you need to do some pre-work.
If you’re not clear about what you do and how you serve, none of the tips I’m about to share in the next video will stick.
So grab a journal or document on your computer and start answering these questions:
Who do you want to serve? Who can you serve best right now?
This will change as you change, so don’t put pressure on yourself to stick with it forever.
If you’re not sure where to start with what you’ve been through…
What have you been through in your life that could help someone else?
- One of my clients overcame binge eating... so now she helps women with that.
- Another one survived domestic violence and self-worth... so now she helps women with that.
- For Peter and I, we struggled to go full time with our online business for years, now we help others avoid the mistakes we made and grow faster.
The coolest thing about online business is you’re the boss, so what do you want to be known for?
-Do you want to be the Plant-Based Yoga instructor?
-Do you want to be the Plant-Based Environmental coach?
-Do you want to help stressed out moms with anxiety?
-Do you want to help interior designers get clients?
-Women, who struggle with their skin gain confidence?
-Women over 50 overcome PTSD with a plant-based diet?
Figure out what you want to be known for, and then one big problem you can solve for these women.
Once you come up with who you want to serve and what you want to be known for you can take a few of your passions and what you think your ideal client would be interested in and come up with 3-5 topics you want to be posting about.
-If you’re a plant-based yoga instructor maybe that is: 1. Plant-based nutrition, 2. yoga, 3. essential oils, 4. meditation, and 5. travel.
-If you’re helping stressed out moms with anxiety maybe that’s Plant-based family-friendly recipes, herbs for anxiety, and self-care practices.
The purpose of these 3-5 things is so people know what to expect when they come to your page. And, it makes creating content a lot easier on yourself.
If you want to have me walk you through how to find your niche, one that people pay you for, and how to share your message online, jump in to my best selling course: The Online Health Coaching Launch Course This will walk you through mastering your niche but also how to create your online program. If you're not making $1k online, this course is for you - it will blow you away!
TRAINING: How To Use Social Media For Attracting Clients
If you want to use social media to build and grow your biz, you’re going to LOVE today’s training.
Do you know where 90% of my clients come from?
FB and IG!
Family members tell me I’m on social media all the time, and I tell them it’s my job. Literally. I treat it like a job, a job I enjoy but I’m very intentional about it.
What you should be posting
Your story
Why do you do what you do? What do you believe in? What do you love? What do you hate?
Post on your personal page... your business is a big part of your life, so share about it.
Ask people to share your posts if they loved it. This will help you grow.
Give value
Share tips your ideal client could benefit from.
What mistakes is she making? What would she love?
I always ask myself what would my lady go crazy for. How can I blow her mind today?
Also try different types & lengths of posts.
Being a real person
What do you do on Friday nights? What are you working on?
Show behind the scenes. If you post about your kids, that's awesome, we love seeing that kind of stuff. If you look at my page you’ll also see my green juice, matcha lattes, etc.
Don’t be spammy
When someone asks about what you do, don’t push your offer at them. Share and find out more about them.
People buy from people they like, from people they have a connection with.
One thing that drives me crazy is when someone a tries to sell me something that I’m obviously not into, like coffee products - I don’t drink coffee... makeup, I don’t wear makeup.
I’m all for reaching out to people you think you can help, just make sure you can actually help them and they’re interested in your product.
-Don’t be afraid to reach out to someone you think would be great for your program.
-Don’t be afraid to reach out to the lady who likes all of your posts - not to sell your offer, but to thank her and connect with her.
How often and where
Ideally you're posting every day. But if you don’t have anything to post, and you’re not feeling it, take care of yourself, and see if something hits you.
If someone is looking for a solution to their problem, and you post every day, they're probably going to reach out to you.
Find out where your ideal client hangs out - is she on FB or IG. Not sure? Ask past clients or find them on IG. See what hashtags she’s using. See who she’s following in your niche, what hashtag is that person using?
Other groups - there are so many plant-based and health groups. Start sharing your story in those groups. Start answering questions that your ideal client might have.
Don’t answer all the questions, you’ll spend so much time. Answer the questions in your niche. Use the search bar. If you help with anxiety, search anxiety. If you’re in the mom niche, search mom, parent, kid. See what questions come up.
More tips on how to find your ideal clients in this post here.
Going Live
I know it’s scary, and your first ones might not be great but you’ll get better.
This allows your clients a chance to get to know you fast, hear your voice, and start to build that trust factor. Because we’re in an online setting it’s harder to build the trust than say if we were in person... so anything that allows you to be more in person, the better.
It's not uncommon for my clients to do a live and then sign a client.
Save your live videos and turn them into little pieces of content you can share on your FB page and IG.
REMEMBER... Be social. Be interesting. Don’t be boring! If you need help structuring your lives and want to know what to say I have a module on videos on the course.
Real Examples Of The Strategies
I thought it might be helpful if I show you a few examples of posts I’ve done that demonstrate me doing the things I just taught you LOL.
I want to encourage you not to copy my posts (it’s so easy to do) but to use them as inspiration for your own posts. Use your own language and get creative. When you do that you’re going to call in your community and really stand out.
Engaging Questions
These types of posts increase engagement and allow you to get an idea of who, as well as how many people are interested in what you're creating. It's also a great way to boost your page in the algorithm :)
FB Live
These are a great way to let your audience see the real you. Watch my live to see how I share value, tell stories, and pitch my offer. One of the biggest mistakes I see with FB lives is not adding a title or adding a generic boring title. Create a title that tells your audience what the video is about and why they should care.
Story Post
In both posts, you'll get to learn a little bit about my story... it's important that you let your audience in and share from the heart. I know it's hard to put personal info out on the internet, but keep in mind your story can help others and it can connect you with your ideal clients.
Sales Post
These posts are not going to get as much engagement - however, people are still reading them and they will reach out. Both of the posts below lead to clients signing on to work with us. Don't be shy about promoting your offer. If you have something that can help others, it's your job to get it out there. And, be very clear about what you're offering, who it's for, and how it is going to benefit their lives.
I can't wait to see your posts, feel free to tag me on social (I'm loving IG atm, come say hi. @Sarah_Hagstrom ) so I can check them out. And, please keep me posted on how it goes!
Cheering for you,
Sarah
Two Can’t Miss Episodes for Social Media Engagement and Growth!
Podcast Episode #8
How to create better content and more engagement online
I'm answering your burning question: "Sarah, how do I get more engagement on my social media posts?
The secret is in your content.
Create better content.
And, I love you friend, but your content might not be what your ideal clients really want or need right now.
Don't worry, I explain it all in this episode, you can listen here or whatever app you like to listen on.
I also share about a time I was afraid to share my story. I actually forgot about this until a few clients mentioned being nervous; it took me back and I think you'll find this part of my story really helpful.
I also talk about how to keep your content fresh and exciting, as well as different ways you can give value to your audience.
You know me, I share the good stuff so you too can get results, start helping others have real transformations, and have more freedom in your own life.
🎧 Listen Here: https://podcasts.apple.com/us/podcast/create-your-best-content-yet-secret-to-better-engagement
Podcast Episode #7
How to use Instagram to find clients
Almost every day women are sliding into my Instagram DM's asking how they can work with me, and it's not by chance, it's not because I'm lucky, it's because I'm intentional.
I want to help you get these messages too, because these are the messages that lead to clients you love working with.
Instagram is the one thing my clients ask me about the most, so I sat down and shared some of my favorite tips on the podcast.
I covered things like...
- "How do I find my ideal clients online?"
- "I know sales happen in the DM's, how do I message them without sounding sales-y or weird?"
- What you should be spending your time on when inside the app :)
- How to use hashtags more effectively
- My favorite way to grow my followers
- How to avoid mindlessly scrolling
And, so much more!
🎧 Listen Here: https://podcasts.apple.com/us/podcast/how-to-use-instagram-to-find-health-coaching-clients
Please tag me on social or reach out with any questions!
NOW THAT YOU KNOW HOW TO ATTRACT CLIENTS, IT'S TIME TO MONETIZE!
If you’re not making $1K/month yet as a health coach, it’s time to rewire how you think about making money online as a health coach. In this course, you’ll learn exactly what you need to do so that you can finally earn the income you deserve.
YES, I WANNA SIGN CLIENTS